Saturday, February 18, 2012

Social Media With No Social: Pinterest

Again and again, people talk about the next hot thing. MySpace faded, then Facebook appeared. There's always a next hot site around the corner.

So it was with great interest that I went to seek out this new Pinterest thing that everyone's talking about.

In fairness to Pinterest, it does solve a need that wasn't really being filled. Pictures just by themselves always seemed very out of place on FB. So thanks, Pinterest.

What it does NOT do well, in fact, does really abysmally, is connect one person with another.

Really, of all the social networks out there, the only one getting this right at the moment is Twitter. Twitter knows how to connect people with other people. It knows that's what people WANT.

All these homages to narcissism (and the new FB Timeline is even WORSE in that direction) are all well and good, but I wanna know what OTHERS are thinking, doing, feeling, experiencing today. I already know where I'm at, and everyone in my life does too.

Let me explore others' ideas, thoughts, or, in the case of Pinterest: pictures.

First, of all, it gives you some possible choices that are an SEO's dream. You can just see the potential advertisers salivating as they explore everyone's favorite travel sites, for example. Or clothing decisions. Do I really care to show that to the world? Or to see what beauty soap anyone else is buying? Um. No.

So, ok, let's assume that I love showing people photos, which, as it happens, I do.

Even as a photo site, Pinterest fails. It has no ability to crop or change photos or put together collages. It just lets you pin stuff from the web as it shows up. And then these pictures that you've selected go out into the world, to be viewed, and if you're lucky, "repinned." Woo!


You would think it would at least have (something one would think is de rigeur for any social media site these days), a stream of info available. Things people are currently pinning. If it's there, it wasn't apparent.

I supposedly added a bunch of FB friends, but I can't see them or their Pinterest boards. Not easily, anyway. How will they be able to find mine, should they choose to? Very frustrating.

All these social marketers are just spinning with the newest hottest thing, but they are all forgetting why we are here in the first place. WHERE'S THE SOCIAL? Let us connect with others. If you don't have that on your website, whatever your website is, you are FAILING as a social media site.

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